Ship variant B of the signup flow
Rationale: Variant B lifted new-user activation by 8 percentage points without hurting retention — beating the target set in your Q2 Growth OKR. The test finished running yesterday.
Implementation: Roll out to everyone by Tuesday. Queue signup v3 next — it's the next priority in your Q2 Roadmap.
Experiment #47 · Signup flow v2
Final cohort — Variant B outperforms Control across all tracked metrics.